HW
Downtown HollywoodHollywood CRA · Foot-Traffic Analytics
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Hollywood Community Redevelopment Agency · Prepared by BusinessFlare®

Downtown Hollywood Foot-Traffic & Visitor Analytics

A Placer.ai-driven study of who visits Downtown Hollywood, where they come from, how long they stay, and how visitation is trending — evidence to guide the business mix, marketing, and placemaking.

2.9Mannual downtown visits
142 minaverage visitor dwell time
57.6%of visitors from within 10 miles
Overview

Measuring downtown's visitor economy

The Hollywood CRA engaged BusinessFlare® for economic-development research analyzing Downtown Hollywood's visitor economy.

Using Placer.ai location analytics (May 2023–April 2024, with a Broadwalk trend back to 2017), BusinessFlare® quantified visitation, trade area, dwell time, loyalty, and visitor origin — arming the CRA with evidence for its downtown strategy.

The headline

2,890,839 annual visits from 866,146 unique visitors, an average dwell of 142 minutes, and 26.7% of visits exceeding 150 minutes — a destination-style, tourism-fed downtown, up 48.5% versus three years prior even as year-over-year visits softened.

866,146unique visitors
3.4visits per visitor
+48.5%vs. three years prior
26.7%of visits over 150 min
Visuals

The study area

Downtown Hollywood study blocks around Young Circle — the geography behind the foot-traffic analysis. BusinessFlare®.
Downtown Hollywood study blocks around Young Circle — the geography behind the foot-traffic analysis. BusinessFlare®.
The analysis

Explore the findings

Four lenses on the visitor economy. Open each to go deeper.

Annual visits, unique visitors, and a multi-year trend line showing recovery well above the pre-pandemic baseline even as year-over-year traffic softened.

Findings
  • 2,890,839 annual visits from 866,146 unique visitors (May 2023–Apr 2024).
  • −7.1% YoY and −2.1% vs 2 years, but +48.5% vs 3 years.
  • Broadwalk trend tracked back to 2017.

Where visitors come from by distance and ZIP — a regional and tourist draw layered over a strong local base.

Findings
  • ~41.5% of visits from within 5 miles; ~57.6% within 10 miles.
  • ~19% of visits from over 30 miles away.
  • A wide, tourism-fed trade area.

How long visitors stay, how often they return, and the loyal-versus-casual split that shapes the marketing strategy.

Findings
  • Average dwell 142 minutes; 3.4 visits per visitor.
  • 26.7% of visits exceed 150 minutes.
  • Loyalty: 37.9% loyal / 62.1% casual — a broad, tourism-fed base.

The data gives the CRA an evidence base to guide the downtown business mix, event and marketing spend, and placemaking investment.

Findings
  • Guide the downtown business mix toward the visitor profile.
  • Target event and marketing spend by trade area and season.
  • Prioritize placemaking that extends dwell time and repeat visits.
By the numbers

Key points